Excedrin

Details

  • Employer Weber Shandwick
  • ClientExcedrin
  • IndustryPharma
  • DeliverablePersona Diagram
  • Date10-15-2014

Excedrin: Personas

This was for an Excedrin product selector mini-site. I created four personas based on Excedrin’s ethnographic research in order to focus the design team on the intended audience.