• EmployerHeartbeat Ideas
  • ClientTeva
  • IndustryPharma
  • DeliverableWireframes
  • Date02-17-2002

Teva: Nuvigil iPad app

I worked with a designer and a copywriter to concept an iPad app to assist salespeople when presenting Nuvigil (a prescription drug) to health care professionals. Challenges included making an app that was fresh and exiting to be uses in very short sales pitches. The example shows how a salesperson could arrange their presentation on the fly.